Why "+1" is More Effective Than Grand Plans?
The Psychology of Micro-Habits

Every New Year, we set ambitious flags: learn a new language, gym every day, or read 50 books. Yet, data shows that 92% of New Year's resolutions eventually fail.

Why? Are we not disciplined enough? Is our willpower too weak?

No. It's because your goals are too big.

Behavior = Motivation x Ability x Prompt

BJ Fogg, founder of the Behavior Design Lab at Stanford University, proposed the famous Fogg Behavior Model: behavior happens when three elements converge.

1. Motivation: How much you want it.
2. Ability: How hard it is to do.
3. Prompt: What triggers it.

Most people fail because they overestimate "Motivation". Motivation is unreliable; it fluctuates like weather. When you're excited, it's high; when you're tired, it plummets.

"Simplicity changes behavior. If you want a behavior to happen, make it easy." — BJ Fogg

The Power of Tiny Habits: Lower the Bar to the Floor

Since we can't control motivation, the only lever we have is "Ability"—making it easier.

This is the core of "Tiny Habits": shrink the goal to something so small, it's ridiculous to refuse.

• Not "30 pushups a day", but "One pushup".
• Not "Read an hour", but "Read one page".
• Not "Meditate 20 mins", but "One deep breath".

This is the philosophy behind PlusOne. We didn't design it as a complex Todo list, but as the simplest possible Counter.

Instant Feedback: Candy for the Brain

When you complete that tiny "+1", you need to reward your brain. In real life, rewards are often delayed (you don't see muscle after one workout).

But in PlusOne, the reward is instant.

Every tap triggers a crisp Taptic haptic feedback; every goal reached triggers a beautiful animation. These sensory delights are "candy" for your brain. In that split second of "+1", dopamine creates a positive feedback loop.

Conclusion

Don't underestimate that insignificant "+1".

All greatness comes from small accumulations. Think a little more, record a little more, persist a little more than yesterday. In an era of instant gratification anxiety, let's be the ones willing to get rich slowly.

Start recording your first "+1" today.