Think, to make time visible.

Deep exploration of micro-habits, quantified self, and decision psychology.

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Why "+1" is More Effective Than Grand Plans? The Psychology of Micro-Habits

All great changes start from insignificant beginnings. We explore Stanford's behavior design to understand why lowering the threshold is key to persistence.

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Skeuomorphism in 2026: When Digital Minimalism Meets Tactile Return

After years of flat design dominance, why do we crave texture behind the screen? The thoughts behind PlusOne's design language.

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AI as a Mirror: Why Talking to a Bot is Better Than Inner Monologue?

We crave to be understood, yet fear judgment. PlusOne AI is not an omniscient butler, but a mirror to help you reflect on yourself.